We are the curious minds and restless hearts behind the camera. This production company is born out of Inverted Ideas, an advertising agency and sister company to Misfits Films.
At Misfits, we question the obvious, push past the expected, and disrupt the ordinary.
For over 20 years, Prakash is a copywriter by profession, filmmaker and screenwriter by passion, author and poet by instinct. Having worked with leading advertising agencies of Gujarat like Cognito, Tiger, Communication Crafts, Hanmer MSL, and Trizone, Prakash has helped shape campaigns for some of the leading national brands like Suzlon, Mahindra & Mahindra, Reliance, Tata, Aditya Birla Group, to name a few.
He writes. He directs. He delivers. Whether it’s a 30-second commercial or a full-length screenplay, he knows how to hook an audience and hold them there. If your brand has something to say, he’ll make sure the world listens.
With over 13 years in advertising and branding, he has mastered the craft of strategic marketing and creative storytelling. Beginning his journey at Tata Mumbai, Raghav gained solid business acumen as a Management Trainee. Later, at Init Advertising, he refined his skills in client servicing, campaign execution, and brand positioning and founded Inverted Ideas, a full-service advertising agency located in Ahmedabad.
Raghav’s approach combines deep consumer insight with bold storytelling and striking design – making brands impossible to ignore. His expertise spans brand strategy, campaign development, media planning, and driving measurable business growth across both digital and traditional platforms.
If your brand needs to stand out and grow, Raghav is the strategist who’ll make it happen.
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